Everything you need to market to your existing customer list, in one dashboard. Email campaigns, SMS outreach, automated follow-up sequences, customer segmentation, and database reactivation. No extra software. No technical skills. No agency retainer.
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DIY Marketing Suite
Every business owns a customer database, but few utilize it. The contacts sitting in your POS system, emails, or spreadsheets are warm leads who have already trusted your brand. Marketing to them requires no ad spend and no acquisition costs—simply the right message at the right moment.
Peakwa provides the tools to segment your audience, build custom drag-and-drop email designs, broadcast SMS alerts, and execute automated sequences so you stay connected with your customers without relying on expensive monthly agency retainers.
Five powerful features in a single login to cover your entire customer list marketing.
| Tool | What You Can Do With It | Best Used For |
|---|---|---|
| Email Campaign Builder | Drag-and-drop editor with branded templates. Personalization fields, scheduled sending, and open and click tracking on every send. | Newsletters, promotions, seasonal offers, and announcements to your full list or a segment. |
| SMS Campaigns | Send text messages to any segment of your list. Reminders, flash offers, service alerts, and time-sensitive promotions. | Anything urgent or time-limited — SMS open rates are far higher than email for short-window offers. |
| Automated Sequences | Multi-step follow-ups that trigger automatically after an enquiry, a missed call, an appointment, or a purchase. | Following up on leads without remembering to do it manually every time. |
| Customer Segmentation | Filter your list by purchase history, service type, last contact date, location, or any custom tag you apply. | Sending relevant messages instead of blasting the same thing to everyone on the list. |
| Database Reactivation | Identify customers who have not purchased or booked within a set period and run a targeted win-back sequence to them. | Recovering revenue from lapsed customers — the highest-return campaign most small businesses never run. |
A typical four-message win-back sequence you can build and send from the dashboard.
| Message | Timing | What It Says |
|---|---|---|
| Message 1 | Day 0 | A simple check-in. No offer. Acknowledges it has been a while, reminds them what you do, and invites them to get in touch. Low pressure — this message is about re-establishing contact. |
| Message 2 | Day 5 | Value-led. Shares something genuinely useful — a seasonal tip, a new service, a change since they last visited. Gives a reason to pay attention beyond a discount. |
| Message 3 | Day 12 | The offer. A specific, time-limited incentive to come back. This is the message most likely to convert, and it lands after two touches have already re-established recognition. |
| Message 4 | Day 20 | Final reminder. Short SMS restating the offer and its deadline. Anyone who does not respond is tagged as dormant and moved out of the active list. |
Send reminders, promotions, and service alerts straight from the dashboard. Best for anything time-sensitive, where a text gets seen and an email waits.
Set a sequence once and it runs on every new enquiry, missed call, or completed appointment. No remembering, no manual sending.
Find the customers who have gone quiet and run a win-back campaign to them. The cheapest revenue in any small business is the customer who already bought once.
Hands-on business owners who want to write and send their own campaigns, on their own schedule, without waiting on an agency or paying a monthly management fee.
Businesses with an existing customer list sitting unused in a spreadsheet or POS system that has never been marketed to.
Owners who are comfortable in software and want control over the message, but do not want to buy and connect three separate tools to send an email and a text.
How we compare to standard subscription software platforms.
No more connecting separate tools via integrations. Run emails, texts, segment rules, and reactivations in one place.
We configure the dashboard, import and clean up your lists, and train your team before handing you the keys.
We connect customer contacts from your invoicing, scheduling, or POS databases to populate target lists dynamically.
As your schedule gets busy, swap to our done-for-you campaign model without any data loss or system migrations.
DIY marketing tools are self-serve — you log into the dashboard and build and send campaigns yourself. Automated campaigns is done-for-you: Peakwa writes, builds, schedules, and reports for you. Same platform, different service model, no migration to switch.
No. The email builder is drag-and-drop and sequences are built from templates. Peakwa configures the system, imports your list, and trains you during onboarding.
A campaign targeted at customers who have not purchased or booked within a set period. It produces the highest return of any small business campaign because the recipients already know you and there is no acquisition cost.
Yes. Peakwa imports your list during setup from a spreadsheet, POS system, or CRM, and helps you tag and segment it.
Sending limits depend on your plan and list size. Peakwa confirms the limits that apply to your account during onboarding.
Most small businesses spend a massive portion of their budget acquiring new leads, while ignoring the most valuable asset they already own: their existing customer list. A list of people who have already bought from you, know your brand, and have experienced your service is a goldmine. Marketing to this list requires no advertising spend, no lead purchase fees, and no complex acquisition channels. It simply requires staying in touch with the right message at the right time.
If database contacts are sitting unused in your records, reach out and we will help you clean up, segment, and deploy your first reactivation campaign to recover lost revenue.
